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Dressage
TV
DISH
Satellite
Network
DirecTV
Cable
Comcast
Mediacom
Verizon - soon
Dressage on TV,
Yes, of course!
Summary
TV
Sponsorship
Rates & Advertising
Demographics
and Viewer Statistics
How
YOU can help
sponsor Dressage TV
Dressage un Ltd
Join
Dressage.com
Send Money
Join
Dressage.com
Spread the word
Send more money
Advertiser Contacts
Share a tv ad
Send Money
Join
Dressage.com
Spread the word
Send more money
Advertiser Contacts
Share a tv ad
Send Money
Join
Dressage.com
Spread the word
Send more money
Advertiser Contacts
Share a tv ad
Send Money
Join
Dressage.com
Spread the word
Send more money
Advertiser Contacts
Share a tv ad
Send Money
Join
Dressage.com
Spread the word
Send more money
Advertiser Contacts
Share a tv ad
Send Money
Join
Dressage.com
Spread the word
Send more money
Advertiser Contacts
Share a tv ad
Send Money
Join
Dressage.com
Spread the word
Send more money
Advertiser Contacts
Share a tv ad
|
Dressage.com TV
How YOU Can Keep Dressage on TV
| Send
Money
Join
Dressage.com
Spread the word
Send more money
Advertiser Contacts
Share a tv ad
Send Money
Join
Dressage.com
Spread the word
Send more money
Advertiser Contacts
Share a tv ad
|
How YOU
can help keep
Dressage on TV!
This tv network sells air time to programs. It does not PAY
anything to the programs [no production costs, no travel, not one
cent]. Neither do any "big" organizations sponsor
OUR show. It is OUR tv show, so we can finance it.
Think PBS!
If you want to keep Dressage on
TV:
1. Join
Dressage.com
(even for 2 years). All
proceeds from membership fees go toward the production of weekly
TV programs.
2. Spread the word. Tell
your dressage / horse / breed clubs, tell your equestrian friends,
tell your
equestrian suppliers -- feed and tack stores, etc.
3. Give more. If you'd like to sponsor Dressage.com
for more than the $49.95
membership, just send a check. We'd even accept a $250,000
title sponsor check over nighted --- but not holding our
breath.
4. Advertiser Contact
Person. Do you know THE person to contact
about television advertising in companies that can afford tv
advertising. There is one person in each big company in
marketing or high enough in management who knows and loves
dressage. We just need to identify that person.
5. Sharing a tv ad. A
30 second ad costs $5,000 per month. 35 non-competing advertisers
could share an ad and the cost drops to $142 per month each
($1,700 a year). 50 advertisers sharing an ad -- only $100
per month ($1,200 a year). Groups sharing an ad could be
horse clubs, could be vehicle dealers (same brand, multiple
locations), tack and feed stores, seasonal products (one in summer
- fly spray; one in winter - winter riding gear) possibilities are
infinite.
Together we can do this!!!! And
we will!! This is OUR tv show.
Detailed explanation
follows. |
| Contact Us: |
Kyra Beth Houston, CEO,
TV Producer
1000 N Lynn Lane Road
Catoosa, OK 74015-2611
Fax: 918-234-1047 (International, outside US or Canada +001)
Phone: 918-234-1042 (International, outside US or Canada
+001)
Skype
Email: Ky@Dressage.com
or KyraBeth@aol.com |
| 2002 |
The network began as an
educational channel aimed at agriculture (full time farmers and
ranchers) and the country lifestyle markets (outside city limits,
3+ acres, not in full time farming and ranching). Having
developed an audience for horse programming, the network was
receiving requests for dressage. The network asked me to
provide my dressage videos with little additional editing required
for tv. The educational network did not pay for the programs
but neither did it charge for airtime. No commercials were
allowed, except you can buy this video. |
| 2004 - 2007 |
As the network and
audience grew, it was discovered by agricultural and horse
programs that used their programs as advertisements for their
products and services (such as tractors, western clinicians, even
breed organizations). These programs could afford to pay for
airtime as well as pay all the production costs for their
programs. It was affordable, nationwide, and effective
advertising.
Dressage un Ltd began as a two month temporary slot to a full three year run
producing a brand new program each week with only one or two
re-runs during the entire 3 years. Standard in the
television industry, is a season of 11-12 programs which are then
often re-run. Other horse programs produced 22-26 programs a
year, which then re-ran.
While the network strongly encouraged every program to get its own
sponsors (the network did not and does not pay any of the
programming costs - in our case, considerable travel expense and
purchase of international event tv rights in addition to the
standard production costs - cameras, editing equipment), the
network was selling its own ads in between the programs (standard
in television). And the network strongly encouraged every
program to purchase their air time from the network.
As an educational network, we could have only limited
"sponsor spots", with restrictions on words (no
superlatives - the best international riders was not permitted),
no special offers or discounts, the sponsor website and contact
info could only appear on the screen for less than half the length
of the sponsor spot. |
| 2007 |
The network switched
from educational to commercial. The good news was that we
could now have "real" advertiser commercials (within the
"family package" guidelines -- no alcohol, no tobacco,
no gambling). The bad news was that the air time rates
tripled and all programs were required to buy airtime and find
their own advertisers.
This amount far exceeded our
budget. |
| TV Program
Costs |
Including air time and
closed captioning and the absolute bare minimum of production
costs, it costs us a bare minimum $250,000 a year to produce Dressage.com
tv
program. |
| How can the
costs be that low? |
The horses and riders we
film are the best possible content, they are the stars. With
this superior content, we don't need glitz nor can we afford
it.
Our television cameras are digital, 3 chip, pro-sumer (low end
pro, high end consumer) quality -- the same cameras you will see
used on all the networks for "live" on the scene as well
as events like the war where the footage is even satellite fed
back to the US. (We cannot afford to satellite feed live ---
yet). Our viewers attest to the high quality of our
footage.
We computer edit on a single dedicated video editor with decks and
tv monitor, but far less expensive than a Hollywood or major
network editor suite with multiple workstations and tons of kewl
video toys. Our editor although simple does real time special
effects including slow motion. We have although rarely use multi
cam and special effects add on software programs.
Sure we would love to have dressage
on the major networks, filmed by a crew complete with audio crew,
camera crew, lighting crew, director, producer, editor staff, Emmy
award winning graphic artists, even 18 wheel mobile television
station and satellite upload. Sure would be fun.
BUT, we do film the best horses and
riders in the world and no amount of equipment or staff
(especially without the knowledge of dressage and horses) can
produce what we do. We are honored to be allowed to film
dressage. |
| How can the
program be financed? |
We can now have :30
second tv commercials at 8 and 16 minutes inside our
program. The annual cost for a :30 second ad aired on every
program (once in prime time each week with 2 re-runs in off peak)
is $60,000 ($5,000 per month per advertiser). This is
incredibly inexpensive for nationwide television -- even
satellite.
However, it is still too expensive for many dressage advertisers
such as a single local feed or tack store, most of the dressage
rider clothing, most breed organizations, most breeders and
farms.
Special events such as a major dressage or breed show could
purchase a special program to air on Dressage tv, subject to the
sole editorial decision of us as to the suitability of the
program. Cost begins at $10,000 per half hour program plus
travel. |
| How can you
help? |
Dressage.com members
support the show and Dressage.com with their annual $49.95
subscription fees. Recent renewal notices brought many
two-year (and even one 5 year -- not even an option) renewals as
well as inquiries: May we just send a check for more?
Yes!
It is mathematically possible
(although tv pros said: No one has ever bootstrapped a
television program on nationwide television without major
sponsorship funding until you did. And no one could ever
finance a program with memberships alone and surely not at $49.95
per year.
We can. It would only take a small
fraction of our viewing audience (2.5% if the audience is 200,000
or only 1/2 of 1% if our audience is 1 million). Of course,
we do not have viewer email contact info. As our
mathematicians would say -- Just do the math. 5,000 members
could finance our tv show.
If you'd like to sponsor dressage
on tv, please Join
Dressage.com and please spread the
word to your dressage club, to your equestrian friends, to your
equestrian suppliers -- feed and tack stores, etc.
If you'd like to sponsor Dressage.com for more than the $49.95
membership, just send a check. We'd even accept a $250,000
title sponsor check overnighted --- but not holding our
breath.
You can also help if you happen to know THE person to contact
about television advertising in companies that can afford tv
advertising.
It is also possible for a group of
small companies, organizations to join together to share an
ad. Just as breed organizations sponsor dressage breed
awards, breed organizations could share an ad. If 50
organizations joined together, the monthly cost per organization
would only be $100 ($1,200 per year); if 35 organizations joined
together, the cost is only $142 per month ($!,704 per year) ---
very affordable nationwide tv advertising. Even dressage
clubs could join together to share an ad. The possibilities
of this concept to share the cost are infinite.
Together we can do this. We've already been doing it for
over three years. |
| Contact Us: |
Kyra Beth Houston, CEO,
TV Producer
1000 N Lynn Lane Road
Catoosa, OK 74015-2611
Fax: 918-234-1047 (International, outside US or Canada +001)
Phone: 918-234-1042 (International, outside US or Canada
+001)
Skype
Email: Ky@Dressage.com
or KyraBeth@aol.com |
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